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DESIGN AND BRANDING STRATEGIES
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Tai-Hwa Chow
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DESIGN AND BRANDING STRATEGIES
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A study of the relationship among organizational buyer''s satisfaction, loyalty and purchasing behavior in VOIP industry: an example of PChome&Skype in Taiwan
by
Chin Hsiao
,
蕭錦
Published 2009
“
.... In Taiwan, PChome Online Inc. launched Skype business by Co-
Branding
in 2004. People tend to accept Skype...
”
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Chin Hsiao
Tai-Hwa Chow
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