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Tucker, Catherine Elizabeth
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Tucker, Catherine Elizabeth
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Search Results - "marketing science"
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1
Online Display Advertising: Targeting and Intrusiveness
by
Tucker, Catherine Elizabeth
,
Goldfarb, Avi
Published 2012
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2
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
by
Lambrecht, Anja
,
Seim, Katja
,
Tucker, Catherine Elizabeth
Published 2011
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3
The Reach and Persuasiveness of Viral Video Ads
by
Tucker, Catherine Elizabeth
Published 2015
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4
Advertising to Early Trend Propagators: Evidence from Twitter
by
Lambrecht, Anja
,
Tucker, Catherine Elizabeth
,
Wiertz, Caroline
Published 2019
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5
Growing Two-Sided Networks by Advertising the User Base: A Field Experiment
by
Tucker, Catherine Elizabeth
,
Zhang, Juanjuan
Published 2012
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6
How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?
by
Chiou, Lesley
,
Tucker, Catherine Elizabeth
Published 2013
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Article
6
Sources
MIT IR
6
Collections
Institutional Repositories
Author
Sloan School of Management
6
Tucker, Catherine Elizabeth
Lambrecht, Anja
2
Chiou, Lesley
1
Goldfarb, Avi
1
Seim, Katja
1
Tucker, Catherine
1
Tucker, Cathering Elizabeth
1
Wiertz, Caroline
1
Zhang, Juanjuan
1
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English
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