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ECONOMICS FOR BUSINESS DECISIONS
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The empirical study of the relationship between brand asset of high-technical industry and firm Value.
by
Hsiao Yu-Hua
,
蕭友華
Published 2005
“
... of
Business
Strategy Vol.13, No.4, pp.27-32. Aaker, D.A.(1996), Building Strong Brands, New York: The Free...
”
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