“... in retail landscape. This study draws the parallels between communication theory and brand theory and uses...”
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“... equity built? A new marketing concept, Integrated Marketing Communications (IMC), emerged in the 1990...”
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“... by the Telecommunication Bureau under the Ministry of Transportation and Communications before 1996; however...”
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“... to 31. Basing on the principles of the grounded theory, the researcher conducted a series of systematic...”
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“..., since economics theory and marketing research has been discussing the differentiation among customers...”
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“... the topic about the collaborative mechanism of academic incubator and use transaction cost theory, resource...”
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