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1“...The present article analyzes the perception of the student of Advertising of the FURB in relation...”
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2by Claudia Rosa Acevedo, Carmen Lidia Ramuski, Jouliana Jordan Nohara, Luiz Valério de Paula TrindadeSubjects: “...Advertising...”
Published 2010-12-01
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3“... newspaper. The concept of ethos, projected by Maingueneau in his theory of discourse analysis was used as a...”
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4“...This work unites the activities performed by the research project “Discursive genres...”
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5by Mona Junger Aghababaie“... responsibility", "responsible action" and practices connected to the reception of non commercial advertising...”
Published 2017-02-01
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6by María-Isabel González-Cruz“... of the dynamics of the usage of anglicisms in Spain. Drawing data from a wider sociolinguistic research project...”
Published 2016-02-01
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7by Maria Eduarda da Mota Rocha“... of a cultural industry in Brazil, which had repercussions on their path and which TV and advertising...”
Published 2017-06-01
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8by Gabriela Ximena Gómez“...This article is part of the results of research project. We investigated the Buenos Aires city’s...”
Published 2016-02-01
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9by Felippe Marchetti, Alberto Reinaldo Reppold Filho, Gustavo Bordin Schumacher“.... The results indicated that the Beira-Rio project includes eight sources of revenue: box office, VIP spaces...”
Published 2019-03-01
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10“... construction in multimodal texts, particularly in advertising, this article attempts to integrate three...”
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11"I prefer to rise squared that go down round": metaphor and conceptual integration in religious meme“...Analyzes a religious imprint meme, created from the image traditionally conveyed in advertising...”
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12“..., Mário de Andrade longed for taking forward a project to preserve the "authenticity" of Brazilian culture...”
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13by Marcel Pereira Pordeus, Maria Margarete Fernandes de Sousa, Ana Cátia Silva de Lemos“..., it is that this paper was developed. This topic is part of the project: The promotional genre ad email: description...”
Published 2017-03-01
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14“... and seventy years old, students of a Young and Adult Education Project (PEJA) that occurs at UNESP/Rio Claro...”
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