Showing 1 - 2 results of 2 for search 'BRANDING AND CORPORATE IDENTITY', query time: 1.67s Refine Results
  1. 1
    A Preliminary Study of Branding Strategies
    by Wann Xian-chen, 萬賢臣
    Published 2004
    “...: strong corporate branding strategy, individual product branding strategy (or co-branding strategy...”
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  2. 2
    Cases and Strategies of Global Branding: Lessons to Asian Companies
    by Lucy Hsiao-Hui Tsai, 蔡曉慧
    Published 2006
    “... identity. A growing number of companies are approaching branding from an integrated marketing...”
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