Showing 1 - 10 results of 10 for search 'SPORT MARKETING MANAGEMENT', query time: 0.52s Refine Results
  1. 1
    Service quality and customer lifetime value in professional sport franchises
    by McDonald, Mark Alan
    Published 1996
    Subjects: “...Marketing|Management|Recreation...”
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  2. 2
    The significance of relationship equity and its impact on affective commitment and behavior loyalty in the professional spectator sport setting
    by Yoon, Chunsuk
    Published 2010
    Subjects: “...Marketing|Sports Management...”
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  3. 3
    Accessing organizational resources and pursuing value through international promotional alliances
    by Cobbs, Joe B
    Published 2010
    Subjects: “...Marketing|Sports Management|Management...”
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  4. 4
    Fan communities and subgroups: Exploring individuals' supporter group experiences
    by Tyler, Bruce David
    Published 2013
    Subjects: “...Marketing|Sports Management...”
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  5. 5
    Evaluating behavioral loyalty in the team sport setting
    by Clark, John Stephen
    Published 2001
    Subjects: “...Marketing|Recreation...”
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  6. 6
    Evaluating brand equity in the team sport setting
    by Gladden, James M
    Published 1997
    Subjects: “...Marketing|Physical education|Recreation...”
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  7. 7
    The role of parent brand strength, perceived fit, and fan identification on consumers' evaluation of brand extensions in the sport setting
    by Apostolopoulou, Artemisia
    Published 2002
    Subjects: “...Marketing...”
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  8. 8
    An interpretive analysis of Hartford Whalers fans' stories
    by Hyatt, Craig G
    Published 2003
    Subjects: “...Marketing|Management|Recreation...”
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  9. 9
    The economic effects of minor league baseball: A comprehensive assessment using econometric analysis and a hedonic pricing model
    by Agha, Nola C
    Published 2010
    Subjects: “...Sports Management|Economics...”
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  10. 10
    Corporate selling activities and the determinants of sponsorship renewal in the National Basketball Association
    by Lachowetz, Anthony John
    Published 2001
    Subjects: “...Marketing...”
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