Showing 1 - 20 results of 58 for search '"marketing science"', query time: 1.56s Refine Results
  1. 1
    A MODEL-CENTRIC SEQUENTIAL APPROACH TO OUTLIER ENSEMBLES IN A MARKETING SCIENCE CONTEXT
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  2. 2
    [en] A MODEL-CENTRIC SEQUENTIAL APPROACH TO OUTLIER ENSEMBLES IN A MARKETING SCIENCE CONTEXT
    Subjects: “...[pt] MARKETING SCIENCE...”
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  3. 3
    Prospective marketing meta-analysis and a novel web-based media-mix modeling experiment
    by Ko, Ryan
    Published 2013
    “... experiment. In this thesis, I adapt prospective meta-analysis for use in the field of marketing science...”
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  4. 4
    The Reexamination of Scientific Foundations of Marketing Theories:Paradigm Shift and the Impact of Customer-Generated Marketing
    “..., based on the philosophy of marketing science, reevaluates the development of marketing theories...”
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  5. 5
    The influence of lifestyle and user motivation on attribution emphases and Satisfaction of online customized clothes--- FASHION COOKIE website as an example
    by CHEN,KUAN-LIANG, 陳冠良
    Published 2013
    “... by lifestyle and variables of marketing science and practical case study. The results showed significantly...”
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  6. 6
    The New Model of Financial Consumer Protection Act and Behavioral Economics Analysis
    by LIN,YAN-HONG, 林彥宏
    Published 2018
    “... analysis, economic analysis, psychological analysis, behavioral economic analysis, and marketing science...”
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  7. 7
    Redesigning Corporate Identity to Increase Marketing Advantage
    by Shi-Cheng Lin, 林士程
    Published 2015
    “... their corporate identity systems. While research process, we refer some literature which about marketing science...”
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  8. 8
    Comments on “ Response to Competitive Entry： A Rationale for Delayed Defensive Reaction”
    by Ning-Hsiu Su, 蘇寗琇
    Published 2005
    “... by Ajay Kalra, Surendra Rajiv and Kannan Srinivasan (1998) and published in Marketing Science provides a...”
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  9. 9
    The evolution of place marketing : focusing on Korean place marketing and its changing political context
    by Myungseop, Lee
    Published 2012
    “... of expansion of place marketing based on marketing science keeps going further in many cities in South Korea...”
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  10. 10
    A study of The Factors Affecting Brand Assets
    by Yen-Chao Tung, 董燕昭
    Published 2008
    “...碩士 === 逢甲大學 === 會計所 === 96 === According to American Marketing Science Institute definition, brand...”
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  11. 11
    The Study of the Key Factors of Decision Making By Parents in Perspectives on Channel Control in Selecting Public Elementary School-A Case Study of Public Elementary School in Kaohsiung
    by Chang Yu Shan, 張玉山
    Published 2015
    “... public elementary school will compete intensly. As a result , the marketing science is valued by school...”
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  12. 12
    Providing Customized Products and Services Based on Service Science Technology
    by Ai-Che Chang, 張艾喆
    Published 2011
    “.... In the service-oriented era with fast and variety competition, the marketing science based on models...”
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  13. 13
    Providing Customized Products and Services Based on Service Science Technology
    by Ai-Che Chang, 張艾喆
    Published 2011
    “.... In the service-oriented era with fast and variety competition, the marketing science based on models...”
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  14. 14
    The Antecedents of Consumers'' Loyalty toward Online Stores
    by Cheng-Wei Shaw, 邵正維
    Published 2006
    “... that of marketing science, knowledge of online-loyalty determinants is a top priority. The purpose of this study...”
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  15. 15
    The Antecedents of Consumers' Loyalty toward Online Stores
    by Cheng-Wei Shaw, 邵正維
    Published 2006
    “..., particularly that of marketing science, knowledge of online-loyalty determinants is a top priority. The purpose...”
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  16. 16
    Engagement Across the Customer Experience Landscape: The Drivers of Brand Performance
    Published 2011
    “... identified as a research priority by the Marketing Science Institute. Although recent research has examined...”
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    Doctoral Thesis
  17. 17
    B2B Marketing Research: A Review and Perspective
    by Hsieh Chang Hua, 謝長樺
    Published 2017
    “... scholars. Moreover, the “Journal of Marketing” and the “Journal of the Academy of Marketing Science” have...”
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  18. 18
    Portfolio Construction: The Efficient Diversification of Marketing Investments
    by Haydock, Michael P.
    Published 2008
    “...Efforts in the marketing sciences can be distinguished between the analysis of individual customers...”
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  19. 19
    The Effects of Brand Experiences, Identification andSatisfaction on Building Brand Loyalty: An Empirical Research 0n Headphone
    by Chiu, Chin Kuo, 邱欽國
    Published 2014
    “... memorable consumer experience, so the product of experience in marketing science has become a mainstream...”
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  20. 20
    The Effect of Country-of-Origin and Self-Construal on Purchase Intention-Friends and Parents as Moderators
    by Pei-ju Chen, 陳姵儒
    Published 2015
    “... to the scope of marketing, a purchase intention is an important concept in marketing science. If the company...”
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