Marketing 5 Business 3 Qualitative 3 Qualitative research 3 Trust 3 Behaviour 2 Brand choice 2 Brand experience 2 Brand loyalty 2 Brand name products 2 Branding 2 Consumer 2 Consumer behaviour 2 Emotion 2 Goal pursuit 2 Relationship marketing 2 Scale development 2 Social media 2 Values 2 Accomodation 1 Activation 1 Actor-activity-resource 1 Ad credibility 1 Addiction 1 Advertising 1 Affection 1 Affective 1 Affective commitment 1 Airbnb 1 Antececents 1