Focus group Alistair Campbell 1 Biofuels 1 Branding 1 Decision-making 1 Entertainment media 1 Media effects 1 Perception 1 Plato's Allegory of the Cave 1 Popular culture 1 Professional reputation 1 Public relations 1 Representation 1 Rich pictures 1 Semiotic analysis 1 Senses 1 Social media 1 Soft Systems Methodology 1 Stakeholder discourse 1 Stereotypes 1 Subjectivity 1