Social media Facebook 3 Public relations 3 Branding 2 Influence 2 Reputation 2 360 media 1 360 video 1 Activation 1 Affection 1 Affective 1 Affective commitment 1 Antececents 1 Apple 1 Application 1 Application usage 1 BESC 1 Behavioral 1 Behavioural 1 Brand engagement 1 Brand engagement in self-concept 1 Brand experience 1 Brand loyalty 1 Brand management 1 Brand personality 1 Brand values 1 CBE 1 Calculative commitment 1 Case study 1 Climate change 1