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  1. 21
    Exploring symbolism in masstige brand advertising within the discursive context of luxury: a semiotic analysis
    by Adebeshin, Keji
    Published 2015
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  2. 22
    How Are New Zealand Job Advertisements Perceived by Graduate Students From Mainland China: A Case Study
    by Cai, Lu
    Published 2020
    Subjects: “...Comparative analysis of New Zealand and Mandarin Chinese job advertisements...”
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  3. 23
    Rolling back the years: a comparative analysis of anti-ageing advertisements in women's magazines between the 1970s and 2000s
    by Zelenkova, Yulia
    Published 2010
    Subjects: “...Advertising...”
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  4. 24
    Anything you can do we can do better
    by Berney, Charlotte Jane
    Published 2012
    Subjects: “...Advertising...”
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  5. 25
    Studying the effects of persuasion knowledge and internet literacy on user behaviour online
    by Poosalingam, Jyotsna
    Published 2016
    Subjects: “...Persuasion knowledge in online advertising...”
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  6. 26
    Recruiting Project Managers: A Comparative Analysis of Project Manager Leadership Competencies and Recruitment Signals from Job Advertisements
    by Gopinathan, Vipin
    Published 2020
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  7. 27
    Comprehending commercial speech: how 13-15 year olds understand non-traditional advertising on New Zealand radio
    by Watts, Thomas
    Published 2010
    Subjects: “...Advertising...”
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  8. 28
    Getting attention, keeping attention and measuring attention in the age of information overload: billboard and poster advertising in the 21st century
    by White, Paul Joseph
    Published 2013
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  9. 29
    Visual communication design strategies: multidisciplinary human-centred approach in branding and marketing
    by Yu, Jenny
    Published 2008
    Subjects: “...Advertising...”
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  10. 30
    Type from type
    by Smith, Warren Eden
    Published 2010
    Subjects: “...Advertising...”
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  11. 31
    Fly Global, Act Local: a study into the role of storytelling in the projection and construction of brand
    by Cox, Jason Brian
    Published 2014
    Subjects: “...Advertising...”
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  12. 32
    Thank God for commercials: a content and discourse analysis of the incorporation of religious iconography in television promotional messages that promote non-religious companies
    by Gould, Melissa Leonie
    Published 2010
    Subjects: “...Advertising...”
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  13. 33
    When subtle is the most effective. An analysis of product placement effectiveness in multitasking environments
    by Gunawardena, Thuthi
    Published 2013
    Subjects: “...Advertising effectivness...”
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  14. 34
    Don't publish and be damned: an advocacy media case study
    by Berney, CJ, Robie, D
    Published 2014
    Subjects: “...Advocacy advertising...”
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  15. 35
    Television New Zealand's Charter: the struggle between social responsibilities and commercial imperatives
    by Teoh, Elna
    Published 2008
    Subjects: “...Government funding vs advertising...”
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  16. 36
    A cross-cultural look at Celebrity Sports Endorsement
    by Culbreath, James
    Published 2012
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  17. 37
    Understanding empathy in children through 3D character design
    by Thomassen, A, Chan, K, Easterly, D
    Published 2012
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  18. 38
    Gender in commercial radio in New Zealand: a critical discourse analysis of the "Secret Life of Girls"
    by Mearns, Stephanie
    Published 2013
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  19. 39
    Promoting a promotional culture: a case study of the Junior Franklin County News
    by Johnson, RJK, Bieldt, N
    Published 2016
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  20. 40
    Telecom: Selling beyond telephony
    by Donovan, Maria Merzenaida
    Published 2018
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