Malaysia 46 Personal finance. Financial literacy 25 Research 14 Special subjects, characters, persons, religious arts, etc 14 Entrepreneurship. Risk and uncertainty 12 Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling 11 Hospitality industry. Hotels, clubs, restaurants, etc. Food service 11 Personality 10 Study and teaching. Research 10 Education of special classes of persons 9 Application software 8 Learning. Learning strategies 8 Financial management. Business finance. Corporation finance 7 Higher Education 7 L Education (General) 7 Performance. Competence. Academic achievement 7 Personal health and hygiene. Including clothing, bathing, exercise, travel, nutrition, sleep, sex hygiene 7 Public health. Hygiene. Preventive Medicine 7 Social psychology 7 Travel and state. Tourism 7 Branding (Marketing) 6 Educational evaluation 6 Food industry and trade. Halal food industry. Certification 6 General works 6 H Social Sciences (General) 6 Marketing 6 Performance standards 6 Consumer satisfaction 5 Curriculum 5 Customer services. Customer relations 5