Malaysia 333 Research 140 Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling 122 TJ Mechanical engineering and machinery 101 Hospitality industry. Hotels, clubs, restaurants, etc. Food service 93 Study and teaching. Research 93 Financial management. Business finance. Corporation finance 74 Learning. Learning strategies 70 Consumer satisfaction 68 Management. Industrial Management 68 Higher Education 54 Travel and the state. Tourism 54 Travel and state. Tourism 52 Customer services. Customer relations 49 H Social Sciences (General) 44 Methodology 44 Marketing 40 Teaching (Principles and practice) 38 Personnel management. Employment management 36 Entrepreneurship. Risk and uncertainty 35 NA Architecture 34 Performance. Competence. Academic achievement 34 Job satisfaction 33 Small business. Medium-sized business 32 Banking 31 Information services. Information centers 31 Quantitative research 30 Accounting. Bookkeeping 29 Electronic commerce 29 Balance sheets. Financial statements. Including corporation reports. Financial reporting. Financial disclosure 28