Showing 1 - 9 results of 9 for search 'ADVERTISING', query time: 0.27s Refine Results
  1. 1
    Advertising in health and medicine: using mass media to communicate with patients
    by James K. Elrod, John L. Fortenberry
    Published 2020-09-01
    Subjects: “...Advertising...”
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    Article
  2. 2
    Billboard advertising: an avenue for communicating healthcare information and opportunities to disadvantaged populations
    by James K. Elrod, John L. Fortenberry
    Published 2017-12-01
    Subjects: “...Billboard advertising...”
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    Article
  3. 3
    Healthcare establishments as owner-operators of digital billboards: making the most of excellent roadside visibility and high traffic counts to better connect with patients
    by James K. Elrod, John L. Fortenberry
    Published 2018-12-01
    Subjects: “...Billboard advertising...”
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    Article
  4. 4
    Reflecting on “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System”: understanding the big picture
    by James K. Elrod, John L. Fortenberry
    Published 2020-09-01
    Subjects: “...Advertising...”
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    Article
  5. 5
    Formulating productive marketing communications strategy: a major health system’s experience
    by James K. Elrod, John L. Fortenberry
    Published 2018-12-01
    Subjects: “...Advertising...”
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    Article
  6. 6
    Integrated marketing communications: a strategic priority in health and medicine
    by James K. Elrod, John L. Fortenberry
    Published 2020-09-01
    Subjects: “...Advertising...”
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    Article
  7. 7
    Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix
    by James K. Elrod, John L. Fortenberry
    Published 2020-09-01
    “... communications mix often is the first thing that comes to mind. Its five components of advertising, personal...”
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    Article
  8. 8
    Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences
    by James K. Elrod, John L. Fortenberry
    Published 2020-09-01
    “... of the marketing communications mix, perhaps most notably that of advertising, have now captured a significant...”
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    Article
  9. 9
    Personal selling in health and medicine: using sales agents to engage audiences
    by James K. Elrod, John L. Fortenberry
    Published 2020-09-01
    “... roles are not as public and prominent as other promotional avenues, such as advertising and public...”
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    Article
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