EVOLUTION OF ADVERTISING WITH A SPECIFIC RETROSPECTION AT SPORT ADVERTISING

by Duško Bjelica, Stevo Popović
Published 2015-05-01

Model of Advertising Communication in Sport

by Stevo Popović, Rajko Milašinović
Published 2016-02-01

Ethical Dilemmas of Sport Advertising

by Duško Bjelica, Jovan Gardašević, Ivan Vasiljević, Stevo Popović
Published 2016-10-01

Contemporary sports product and making a brand

by Stevo Popović
Published 2017-06-01

THE ATTITUDES TOWARD SPORT ADVERTISING AMONG THE QUESTION HOW OFTEN CONSUMERS PARTICIPATE IN SPORTS ACTIVITIES

by Stevo Popović, Slavko Molna, Dragan Radovanović
Published 2011-08-01

THE ATTITUDES TOWARD SPORT ADVERTISING AMONG THE QUESTION HOW OFTEN CONSUMERS PURCHASE SPORTING GOODS

by Stevo Popović
Published 2011-08-01

ATTITUDES OF SERBIAN CONSUMERS TOWARD ADVERTISING THROUGH SPORT WITH REGARD TO THE FREQUENCY OF PURCHASING SPORTING GOODS

by Stevo Popović, Radenko Matić, Rajko Milašinović, Rašid Hadžić, Zoran Milošević, Duško Bjelica
Published 2015-05-01

ATTITUDES OF SERBIAN CONSUMERS TOWARD ADVERTISING THROUGH SPORT WITH REGARD TO THE FREQUENCY OF THEIR PARTICIPATION IN SPORTS ACTIVITIES

by Stevo Popović, Radenko Matić, Rajko Milašinović, Damjan Jakšić, Duško Bjelica
Published 2015-05-01

ATTITUDES OF SERBIAN CONSUMERS TOWARD ADVERTISING THROUGH SPORT WITH REGARD TO THE FREQUENCY OF WATCHING SPORTS EVENTS

by Stevo Popović, Radenko Matić, Rajko Milašinović, Dobrislav Vujović, Zoran Milošević, Duško Bjelica
Published 2015-05-01