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Planellas Aran, Marcel
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Influencia del alineamiento estratégico en el éxito del patrocinio: Estudio empírico del patrocinio en el sector de la automoción en España.
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Torres Pérez, Diego
Published 2008
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Doctoral Thesis
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El ciclo de la vida de las relaciones de patrocinio: Desarrollo de un modelo desde la perspectiva de las alianzas estratégicas.
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Urriolagoitia Doria Medina, Lourdes Elvira
Published 2007
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Doctoral Thesis
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Planellas Aran, Marcel
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Urriolagoitia Doria Medina, Lourdes Elvira
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