“... in the process of re-branding. In this regard, resemiotization or semiotic remediation is seen as social practice...”
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“... and socially significant (Erasmus, 1997; Hunter, 2002). As Dyer (1997:539) states: “every decision about a...”
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“... framework illuminates the ways in which language and other semiotics are used to construct social reality...”
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“... evokes the idea of a homogeneous social group who can recognise their common interests and work together...”
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