Setting the future of digital and social media marketing research: Perspectives and research propositions

by Dwivedi, Y.K., Ismagilova, Elvira, Hughes, D.L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A.S., Kumar, V., Rahman, M.M., Raman, R., Rauschnabel, P.A., Rowley, J., Salo, J., Tran, G.A., Wang, Y.
Published 2020

Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research

by Lal, B., Ismagilova, Elvira, Dwivedi, Y.K., Kwayu, S.
Published 2020

B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics

by Juntunen, M., Ismagilova, Elvira, Oikarinen, E.-L.
Published 2019

Social media adoption, usage and impact in business-to-business (B2B) context: A state-of-the-art literature review

by Dwivedi, Y.K., Ismagilova, Elvira, Rana, Nripendra P., Raman, R.
Published 2021

Electronic Word of Mouth (eWOM) in the marketing context: A state of the art analysis and future directions

by Ismagilova, Elvira, Dwivedi, Y.K., Slade, E., Williams, M.
Published 2019

Unanticipated consequences of interactive marketing: systematic literature review and directions for future research

by Ismagilova, Elvira, Dwivedi, Y.K., Rana, Nripendra P.
Published 2020

A meta-analysis of the factors affecting eWOM providing behaviour

by Ismagilova, Elvira, Rana, Nripendra P., Slade, E., Dwivedi, Y.K.
Published 2020