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  1. 1
    Marketing Strategy to Increase Market Share for Philips Lighting Brand – A Case Study of LLD Company
    by Bui Thi Mai Loan, 裴氏梅鸞
    Published 2012
    “... and is just one part of business strategy. Once the best opportunity to satisfy unfulfilled customer needs...”
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  2. 2
    E-Marketing to Increase Marketshare of Co-opmart in Ho Chi Minh City Market
    by Nguyen Nhu Thanh, 阮如成
    Published 2014
    “... market share is among top concerns of any business. The reason, according to Philip Kotler in Marketing...”
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