Showing 1 - 5 results of 5 for search 'ADVERTISING', query time: 0.69s Refine Results
  1. 1
    The Multiple Roles of Pictures in Advertisements: the Influence of Relevance of Pictures to Product Attrubute, Concreteness of Arguments and Involvement in Persuasion
    by Szu-Hung Wang, 王思閎
    Published 2005
    “..., a common advertisement usually consists of visual and verbal elements. The degree of informational...”
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  2. 2
    The Effect of Knowledge Level on Correction Behavior─Use the Type of Message and the Relevance BetweenEndorser and Product as Moderators
    by Li-Min Chen, 陳麗敏
    Published 2008
    “... of the target advertisements of three studies in this article. In study 1, when there were central arguments...”
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  3. 3
    Corrections for Mood Biases in Product Judgments:Involvement and Bias Awareness
    by Shu-Hsuan Lin, 林書旋
    Published 2009
    “... by subtracting the mood effect in settings close to the advertisement environment. Four studies assessed...”
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  4. 4
    Corrections for Endorser Biases in Product Judgments: Involvement, Endorser Attractiveness, Endorser Relevance and Ads Skepticism
    by Der-En Shyung, 熊得恩
    Published 2010
    “... by subtracting the endorser effect in settings close to the advertisement environment. The study assessed...”
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  5. 5
    The Context Effect of Dual Primes: The Influence of Positive Primes and Negative Primes On Product Judgment
    by Katherine Tse, 謝章琪
    Published 2012
    “... every advertisement is accompanied by a number of contextual stimuli. ...”
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