Showing 1 - 20 results of 26 for search 'LITERATURE', query time: 1.02s Refine Results
  1. 1
    Marketing to the emerging black middle class in South Africa : an in-depth exploration of the lives of young black professional women
    by Babu, Theodore Duncan
    Published 2015
    “... was to conduct a literature review on the black middle class in various African countries and the black middle...”
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  2. 2
    Towards the development of a framework for measuring the effectiveness of product placement
    by Govender, Kerensa A.
    Published 2015
    “... placement-practitioner, while the secondary data was based on all published literature regarding the means...”
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  3. 3
    A non-industry specific social media framework and plan allowing for the creation of execution of a sustainable social media strategy
    by Biden, Sean
    Published 2013
    “..., that of engagement. This study looked at literature that provided information, strategies and frameworks on how...”
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  4. 4
    A review of the critical success factors and challenges facing e-commerce in the clothing industry in South Africa
    by Moloney, Donovan John
    Published 2015
    “... literature has identified a gap in research into the critical success factors and challenges facing...”
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  5. 5
    Internet marketing management in the South African tourism industry : utilisation of the South African luxury hotel industry
    by Jansen van Rensburg, C. J.
    Published 2010
    “...) and computer reservation systems (CRS). An in-depth literature review is conducted to analyse the marketing...”
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  6. 6
    The relevance of certification of origin as a marketing tool in the South African wine market
    by Engelbrecht, Josias Andreas
    Published 2013
    “... factor when purchasing wine. As a starting point, a literature study was conducted to establish...”
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  7. 7
    Investigating customer loyalty programmes : evolving to true customer loyalty
    by Davis, William John Gronow
    Published 2013
    “... in customer loyalty programmes. At the outset of the study a literature review was conducted to explore...”
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  8. 8
    Refinement of a horticultural consultants service offering for producers in the South African deciduous fruit industry using service-dominant logic as a frame of reference
    by Du Plooy, Pierre
    Published 2015
    “... with new research and technologies, requiring him to stay abreast of relevant literature, as well...”
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  9. 9
    Investigating the effect of a new product development process on organisational performance
    by Apollus, Valerie
    Published 2011
    “... literature on new product development processes and the effect it has on organisational performance and also...”
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  10. 10
    Investigating consumer expectations for a bankcard service in the South African food and retail industry : a servqual application
    by Hechter, Tremaine
    Published 2015
    “... and expectations, bankcards, services and SERVQUAL. This is a SERVQUAL application and a comprehensive literature...”
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  11. 11
    Investigating the marketing of South African wine amongst the emerging black market of South Africa
    by Opperman, Charlaine
    Published 2011
    “... black market of South Africa in connection with wine consumption. Initially, a literature review...”
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  12. 12
    The effects of eco-labelling on consumer behaviour in the non-foods fast-moving consumer goods category : a study of South African consumers
    by Du Toit, Ben-Johann
    Published 2013
    “... scheme, a literature review was conducted. Based on the findings, a consumer survey was carried out...”
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  13. 13
    A social network study to identify the user features required for an online sports community network site
    by Brunette, Chantal
    Published 2013
    “... sites. This study met the research objectives from the findings gained from relevant literature...”
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  14. 14
    The exploitation of niche markets : an evaluation of Huisgenoot's standalone titles in an already competitive consumer magazine market
    by Coetzee, Nerisa
    Published 2014
    “... the publishing business. This was done by conducting a literature overview, completing a reader questionnaire...”
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  15. 15
    Investigating the business model of a professional rugby union in South Africa
    by Gerstner, Ludwig
    Published 2015
    “... the necessary value proposition. As shown by the literature review, there are strong links between...”
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  16. 16
    Why does the strategic positioning of Econo-Heat's wall-panel heater justify a green marketing strategy
    by De Klerk, Edwin Cavin
    Published 2012
    “... heater is a best-cost strategy. However, based on a literature review, the strategic analysis...”
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  17. 17
    Identifying the correlation between demographic variables and wine purchasing in the South African market
    by Hugo, Pieter De Wet
    Published 2011
    “... purchasing behaviour in the South African market. A literature review of international research indicated...”
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  18. 18
    An investigation into perceptions of South Africa's brand personality : a qualitative study
    by Romaney, Rafik
    Published 2013
    “... could find no literature on the description of South Africa’s brand personality as perceived by visitors...”
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  19. 19
    An investigation into the industry attractiveness of the residential mortgage origination industry for entrepreneurs in the Western Cape region of South Africa
    by Berman-Jacob, Denver
    Published 2011
    “... of literature from various sources, researching theories, views and perceptions regarding mortgage origination...”
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  20. 20
    Developing an integrated marketing communication strategy for the MGK Group
    by Bronkhorst, N. J.
    Published 2013
    “... with a literature review of the practices and theories underpinning integrated marketing communication...”
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