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Κερασίδου, Ευφροσύνη
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Ο ρόλος των αισθήσεων στην αξία της μάρκας (brand equity) των καλλυντικών προϊόντων : Εμπειρική διερεύνηση : Φαρμακευτικές καλλυντικές κρέμες προσώπου...
by
Κερασίδου, Ευφροσύνη
Published 2013
“
... of existing knowledge in order to
understand
better the
consumer
behavior in relation to sensory stimuli...
”
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