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  1. 1
    Integrated Marketing Communication of Hakka Festival：A Case Study on the 〝2012 Taipei Hakka Yimin Festival〞
    by ZHONG LI XIANG, 鍾麗香
    Published 2013
    “... of analyzing how well the IMC marketing tools may perform, such as news release, advertising, public relations...”
    Get full text
    Others
  2. 2
    Integrated Marketing Communication of Hakka Festival：A Case Study on the 〝2012 Taipei Hakka Yimin Festival〞
    by ZHONG LI XIANG, 鍾麗香
    Published 2013
    “... of analyzing how well the IMC marketing tools may perform, such as news release, advertising, public relations...”
    Get full text
    Others
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