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1“... emphasizing on media planning. Because of the demand of media professional abilities, many media agencies...”
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3“... the situations of the job-enlargement of the planning staff in the media agencies, to investigate the antecedents...”
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4“...碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 95 === Media agencies have driven towards lowering media cost due...”
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5“... to selection of the OOH media agency is a multiple criteria decision, it is difficult for enterprises that have...”
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7“...碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 107 === The core responsibility of media agency is to improve...”
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8“...碩士 === 元培科技大學 === 經營管理研究所 === 96 === For advertisers, selecting a media agency is complex...”
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9“... that while media agencies support value added on media plan. The paper explored the concept of media planning...”
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11“...碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 105 === The product of a media agency including media planning...”
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12“... initiated by media agency in the scenario of integrated marketing communication as the role of media agency...”
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13“... of advertisements in the media. This study explores how media agencies frame media planning packages for advertisers...”
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15“... capabilities evaluation method for the media agency under fuzzy environment. With the literature review...”
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16“... of the mobile advertising industry and explore the three key roles in the media industry chain: media agency...”
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18“... changes people’s habit of media contacting, bring impact to the media agency industry and mapping...”
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19“... integration marketing, media agency based integrated media agency advertising services company in Fujian...”
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20“... planning and efficiency evaluation in one of media agencies due to the human resources is not developed...”
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