Suggested Topics within your search.
Suggested Topics within your search.
Brand name products
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Business
2
Relationship value
2
Actor-activity-resource
1
Availability of the buyer's resources for relationship value co-creation
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B2B and B2C contexts
1
Brand choice
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Brand trust
1
Business networks
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Business people
1
Businesspeople
1
China
1
Co-creation
1
Consumer behavior -- China
1
Corporate culture
1
Culture
1
Customer involvement
1
Customer relations -- New Zealand
1
Industrial developments
1
Intangible relationship
1
Intangible value
1
Landlord/tenant relationships
1
Leadership
1
Mixed-methods
1
Multiple case studies
1
New Zealand
1
Product
1
Relationship marketing
1
Role-playing scenarios
1
Salespeople' s activities for relationship value co-creation
1
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