Account planners 1 Actor-activity-resource 1 Availability of the buyer's resources for relationship value co-creation 1 Awe-inspiring music 1 Big data 1 Brand identity 1 Brand manifesto 1 Brand strategist 1 C2C 1 Case study 1 Case study research 1 Consumer 1 Consumption experience 1 Customers 1 Deep learning 1 Electronic word-of-mouth 1 Engagement 1 Hotel online customer reviews 1 IMC 1 Influence 1 Integrated marketing communications 1 Knowledge 1 Knowledge domains 1 Luxury products 1 Machine learning model 1 Marketing 1 Marketing specialist 1 Mixed-methods 1 Music 1 Negativity bias and loss aversion 1