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  1. 1
    A Mixed Model for Health Services Marketing in Iranian Public Hospitals
    “...Introduction: The mixed marketing is an important issue in providing the healthcare...”
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    Article
  2. 2
    Performance Evaluation of the Total Quality Management Model (ISO 9001: 2000) in Social Security Organizations' Hospitals in Tehran Province, Iran
    “... with suppliers, finance, and marketing processes were as follows: 61.24%, 60.41%, 57.91%, 50.31%, and 45.8...”
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    Article
  3. 3
    The Relation between Information Mechanisms and Medical Tourist Attraction in Hospitals of Tehran, Iran
    “...• Introduction: Medical tourism marketing is currently known as a competitive and profitable...”
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    Article
  4. 4
    The Effect of Service Quality on Patients Satisfaction in Private Hospitals of the Guilan and Ranking these Hospitals Using Fuzzy Analytical Hierarchy Process Technique
    “... competitive market conditions in the private hospitals industry cause to pressure these hospitals to provide...”
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    Article
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