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INTERNATIONAL RELATIONS: THEORY AND PRACTICE
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DOAJ
Author:
Ernest M. Kadembo
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Search Results - INTERNATIONAL RELATIONS: THEORY AND PRACTICE
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INTERNATIONAL RELATIONS: THEORY AND PRACTICE
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1
When corporate brands tell stories: A signalling
theory
perspective
by
Brighton Nyagadza
,
Ernest M. Kadembo
,
Africa Makasi
Published 2021-12-01
Subjects:
“
...signalling
theory
...
”
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Article
2
Corporate storytelling for branding: Underpropping or thwarting
internal
stakeholders’ optimistic corporate brand perceptions?
by
Brighton Nyagadza
,
Ernest M. Kadembo
,
Africa Makasi
Published 2020-01-01
Subjects:
“
...
internal
stakeholders...
”
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Article
3
Exploring
internal
stakeholders’ emotional attachment & corporate brand perceptions through corporate storytelling for branding
by
Brighton Nyagadza
,
Ernest M. Kadembo
,
Africa Makasi
Published 2020-01-01
Subjects:
“
...
internal
stakeholders...
”
Get full text
Article
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