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  1. 1
    The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals
    by Penny Hutabarat, Gita Gayatri
    Published 2014-04-01
    “... Music Festival, firstly with convenience sampling and then snowballing sampling approach. The analysis...”
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    Article
  2. 2
    The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals
    by Penny Hutabarat, Gita Gayatri
    Published 2014-05-01
    “..."> to 155 audiences at the Java Jazz Music Festival, firstly with convenience sampling and then snowballing...”
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    Article
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