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TRUST
CONSUMERS
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Brand Facebook page
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COMMITMENT
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DETERMINANTS
1
EASE
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ENGAGEMENT
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Generation Y
1
INTENTIONS
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Instagram
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MODEL
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Marketers
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Online Purchase Intention
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Online word of mouth
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PERCEIVED USEFULNESS
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PERCEPTION
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Psychological empowerment
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REPUTATION
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RISK
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Relationship quality
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SATISFACTION
1
SCALE
1
SERVICES
1
SOCIAL MEDIA
1
User - Generated Content
1
eWOM
1
online purchase intention
1
perceived reputation
1
perceived risk
1
perceived trust
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