Brand trust Brand 1 Brand authenticity 1 Brand communication 1 Brand endorsements 1 Communication 1 Consistency 1 Consumer perception 1 Continuity 1 Craft beer market 1 Customers 1 Endorsements 1 Fake news 1 Individuality 1 Industrial developments 1 Landlord/tenant relationships 1 Marketing activities 1 Mediating variable 1 NZ consumers 1 NZ customers 1 Natural food brands 1 New Zealand consumers 1 Openness to change values 1 Perceived value 1 Personal engagement 1 Privacy concern 1 Purchase intention 1 SOR framework 1 System trust 1 Tenant retentions 1