Communication Social media 2 Ancestry 1 Belonging 1 Biogeographic ancestry 1 Biological identity 1 Brand 1 Brand communication 1 Brand endorsements 1 Brand trust 1 Brand values 1 Branding 1 Campaigning 1 Case-study 1 Collaboration 1 Consumer perception 1 Consumer power 1 Consumption 1 Cultural identity 1 Customers 1 DNA test 1 Digital 1 Digital age communication 1 Direct-to-consumer tests 1 Endorsements 1 Ethnic identity 1 Facebook 1 Family identity 1 Family stories 1 Food 1