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"I'll Look It Up Anyways": The Cyberpsychology of Trust
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Cunningham, Jason
Published 2019
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Branding in a Digitally Empowered World: The Role of User-generated Content
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Heath, Ruby
Published 2020
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When posting about products on social media backfires: The negative effects of consumer identity signaling on product interest
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Coleman, N.V
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Grewal, L.
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Stephen, A.T
Published 2019
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