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COMMERCE ADOPTION
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DETERMINANTS
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EASE
HOSPITALITY
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INFORMATION-TECHNOLOGY
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INTENTION
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INTERNET
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Mobile hotel booking
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SERVICES
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SMARTPHONE APPS
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Technology Acceptance Model (TAM)
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USER ACCEPTANCE
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mobile booking technology
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perceived enjoyment
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perceived price value
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Understanding tourist mobile hotel booking behaviour: Incorporating perceived enjoyment and perceived price value in the modified Technology Acceptance Model
by
Hanafiah, MH
,
Mohamad, MA
,
Radzi, SM
Published 2021
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Universiti Teknologi MARA
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