Electronic commerce Malaysia 10 Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling 8 HF Commerce 6 Customer services. Customer relations 5 E- commerces 5 Mobile commerce 5 Purchasing. Selling. Sales personnel. Sales executives 5 Consumer satisfaction 4 E-commerce 3 Marketing 3 Sales 3 Social networking (online) 3 Crime 2 Data handling 2 Decision making 2 Design/methodology/approach 2 Food service 2 Hospitality industry. Hotels, clubs, restaurants, etc. Food service 2 Information analysis 2 Information technology. Information systems 2 International trade 2 Internet of things 2 Market segmentation. Target marketing 2 Model-based OPC 2 Online shopping 2 Online systems 2 Personalization 2 Personalizations 2 Recommender systems 2