Analytical Hierarchy Process 1 Behavioral research 1 Compromized analytical hierarchy process 1 Decision making 1 Delphi 1 East Malaysia 1 Fast-food restaurants 1 Hierarchical systems 1 Hybrid multi-attribute decision making 1 Image attributes Image enhancement 1 Informed decision 1 Multi attribute decision making 1 Personnel 1 Restaurant image 1 Surveys 1 compromised analytical hierarchy process 1 fast-food restaurants 1 multi-attribute decision-making 1 restaurant image 1