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1
The emotional review–reward effect: how do reviews increase impulsivity?
by
Aguirre, E.
,
de Ruyter, K.
,
Grewal, D.
,
Mahr, D.
,
Motyka, S.
,
Wetzels, M.
Published 2018
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2
Advertising strategy in the presence of reviews: An empirical analysis
by
Hollenbeck, B.
,
Moorthy, S.
,
Proserpio, D.
Published 2019
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3
Channels of impact: User reviews when quality is dynamic and managers respond
by
Chevalier, J.A
,
Dover, Y.
,
Mayzlin, D.
Published 2018
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Article
3
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List of Scopus
3
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High Impact Journal
3
Author
Aguirre, E.
1
Chevalier, J.A
1
Dover, Y.
1
Grewal, D.
1
Hollenbeck, B.
1
Mahr, D.
1
Mayzlin, D.
1
Moorthy, S.
1
Motyka, S.
1
Proserpio, D.
1
Wetzels, M.
1
de Ruyter, K.
1
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English
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