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Product placement practices in prime-time television programmes in Hong Kong
by
Fong Yee Chan, F.
,
Lowe, B.
Published 2018
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When subtle is the most effective. An analysis of product placement effectiveness in multitasking environments
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Gunawardena, Thuthi
Published 2013
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Measuring the impact of product placement with brand-related social media conversations and website traffic
by
Fossen, B.L
,
Schweidel, D.A
Published 2019
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