Social media Public relations 5 Reputation 2 YouTube 2 Apologies 1 Case study 1 Content analysis 1 Conversations between publics 1 Crisis 1 Crisis communication 1 Crisis management 1 Disaster 1 Grounded theory 1 Health communication 1 Health information officers 1 Image repair 1 Infectious disease threats 1 Influence 1 Influencers 1 New Zealand 1 New Zealand organisations 1 PESO model 1 Public relations practice 1 Public relations practitioners 1 Publics 1 Relationships 1 Risk amplification 1 SMCC 1 STOPS 1 Social media crisis 1