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Chen, S.-L
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brand strategy
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competitive advantage
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cross-border mergers and acquisitions
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innovation
resource-based theory
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Merger and Acquisitions Integration, Implementation as
Innovative
Approach Toward Sustainable Competitive Advantage: A Case Analysis From Chinese Sports Brands
by
Chen, S.-L
,
Chiu, W.-H
,
Chu, L.-S
,
Shih, Y.-S
Published 2022
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strategy
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Chen, S.-L
Chiu, W.-H
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