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1“... of definition and model in various areas have been developed. Among them, American Association of Advertising...”
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2“... of definition and model in various areas have been developed. Among them, American Association of Advertising...”
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3by 程安慈“...」?根據美國4A(American Association of Advertising Agencies)之定義:「整合行銷傳播是一種從事行銷傳播計畫的概念。確認一份完整透徹的傳播計畫有其附加價值存在,這...”
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