PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY

by Pop Nicolae Al., Petrescu Eva-Cristina
Published 2009-05-01

EMAIL MARKETING CAMPAIGNS: THE EASIEST PATH FROM ORGANIZATIONS TO CONSUMERS – AN EXPLORATORY ASSESSMENT

by Pantea Carmen, Pop Nicolae Al.
Published 2010-07-01

PERCEPTION AND COMMUNICATION OF INNOVATION IN RETAIL TRADE (CASE STUDY APPLIED TO BRICOLAGE PRODUCTS)

by Pop Nicolae Al., Saniuta Adina, Roman Mihaela
Published 2012-07-01

INVESTIGATING THE RELATIONSHIP BETWEEN PERCEIVED SACRIFICE AND B TO B CUSTOMER SATISFACTION IN THE INSURANCE INDUSTRY

by Petrisoaia Carmen, Pop Nicolae Al.
Published 2012-07-01

THE MARKETING MENTALITY WITHIN THE ORGANIZATION - A COMPARATIVE STUDY BETWEEN COMPANIES AND NON-PROFIT ORGANIZATIONS IN ROMANIA

by Pop Nicolae Al., Todor Mihai-Dan, Partenie Cristina-Veronica
Published 2015-07-01

A HOLISTIC APPROACH OF RELATIONSHIP MARKETING IN LAUNCHING LUXURY NEW PRODUCTS

by Mihoc Florin, Pop Liviu N., Pop Nicolae Al., Fotea Ioan S.
Published 2009-05-01

INNOVATION, CUSTOMER ATTACHMENT SOURCE IN RETAIL SERVICES EMPIRICAL RESEARCH IN DIY RETAIL

by Săniuţă Adina, Roman Mihaela, Petrişoaia Carmen, Pop Nicolae Al.
Published 2013-07-01