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Showing 1 - 16 results of 16 for search '"Brand alliance"', query time: 3.39s Refine Results
  1. 1
    Consumer Attitudes Toward Cross-Border Brand Alliances: Adding A Consideration Of Country Of Origin Fit
    by Carter, Larry Lee Jr.
    Published 2014
    Subjects: “...brand alliance...”
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  2. 2
    The effects of cross-border strategic brand alliance on consumer product evaluation
    by Lee, Jin Kyun, 1975-
    Published 2010
    Subjects: “...Cross-border strategic brand alliance...”
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  3. 3
    A typology of brand alliances and consumer awareness of brand alliance integration
    Subjects: “...Brand alliance...”
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    Article
  4. 4
    The Role of Identification in Consumers' Evaluations of Brand Extensions
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    Article
  5. 5
    Brand Alliances: An Examination of Partner Brand Selection in a Congruence Paradigm
    by Hao, Wei (Andy)
    Published 2008
    Subjects: “...BRAND ALLIANCES...”
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  6. 6
    The impact of brand image fit on attitude towards a brand alliance
    by Riley Debra, Charlton Nathalie, Wason Hillary
    Published 2015-12-01
    Subjects: “...brand alliance...”
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    Article
  7. 7
    Brand alliance. Building block for scientific organisations´ marketing strategy
    by Joern Redler
    Published 2016-03-01
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    Article
  8. 8
    A comparative content analysis of cross-border strategic brand alliance advertisements in Taiwan and the United States
    by Wang, Jeffrey, 1986-
    Published 2010
    Subjects: “...Strategic brand alliance...”
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  9. 9
    Making the inaccessible accessible - the oxymoron of online luxury distribution : A qualitative study on consumer responses towards the distribution of luxury in an online multibrand context
    by Jönne, Filip, Walz, Conrad
    Published 2020
    Subjects: “...Brand alliance...”
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  10. 10
    La afinidad de producto y marca en el co-branding y su relación con la preferencia
    by Ramos Topham, Manuel Adolfo
    Published 2017
    Subjects: “...Brand alliance...”
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    Doctoral Thesis
  11. 11
    自行車零配件業發展自有品牌與聯盟策略之探討
    Subjects: “...Brand alliance...”
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  12. 12
    Construction of Image and Attitudes Toward Global-local Brand Alliances: The Effects of Globalness and Localness
    by San Jose Iglesias, Rafael
    Published 2019
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  13. 13
    複合式品牌延伸之研究—語言學觀點
    Subjects: “...brand alliance...”
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  14. 14
    品牌知名度對消費者對品牌聯盟態度與外溢效果影響之研究
    Subjects: “...brand alliance...”
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  15. 15
    運動休旅車品牌聯盟策略之探討-以聯合分析法分析
    Subjects: “...brand alliance...”
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  16. 16
    Le co-branding d'entreprises dans le secteur des services financiers : étude du cas UIB Société Générale
    by Chaouachi, Sami
    Published 2013
    Subjects: “...Brand alliance...”
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