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Showing 1 - 20 results of 112 for search '"Celebrity endorsement"', query time: 1.03s Refine Results
  1. 1
    The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure
    Subjects: “...Celebrity endorsement...”
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  2. 2
    Vilken betydelse har Celebrity Endorsement för företagens marknadsföringsstrategi?
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  3. 3
    The sport celebrity endorsement in promotion of products and services
    by Dugalić Sretenka, Ivić Jovana
    Published 2015-01-01
    Subjects: “...celebrity endorsement...”
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  4. 4
    Are multiple brand endorsements economically effective?
    Subjects: “...Celebrity endorsement...”
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  5. 5
    A cross-cultural examination of consumer responses to celebrity-endorsed advertisements
    by Choi, Jin-A
    Published 2014
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  6. 6
    Effect of Celebrity Endorsement in Advertising Activities by Product Type
    by Karasiewicz Grzegorz, Kowalczuk Martyna
    Published 2014-12-01
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  7. 7
    CELEBRITY ENDORSEMENT STRATEGY
    by CHIOSA ANA RALUCA
    Published 2012-09-01
    Subjects: “...celebrity endorsement...”
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  8. 8
    Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature
    by Abdullah Malik, Bushan D. Sudhakar
    Published 2014-12-01
    Subjects: “...celebrity endorsement...”
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  9. 9
    Celebrity Physical Attractiveness Effect on Consumer Buying Behavior
    by Rizwan Khalid, Tehreem Yasmeen
    Published 2019-05-01
    Subjects: “...Celebrity Endorsement...”
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  10. 10
    CELEBRITY ENDORSEMENTS AND PRODUCT PERFORMANCE: A STUDY OF NIGERIAN CONSUMER MARKETS
    by Omotayo OYENIYI
    Published 2014-06-01
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  11. 11
    CELEBRITY ENDORSEMENT IN ADVERTISING
    by Vlad Roşca
    Published 2010-01-01
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  12. 12
    Students Perceptions about Celebrity Endorsement
    by Mersid Poturak, Nedim Kadrić
    Published 2013-01-01
    Subjects: “...celebrity endorsement...”
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  13. 13
    Brad Pitt, Chanels nya No.1 : - En undersökning av ambassadörens trovärdighet, attraktivitet, expertis och dess samband till annons- och varumärkesattityd för Chanel No. 5 
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  14. 14
    An Examination of Celebrity Endorsement Used to Promote Branded Food and Beverage Products to American Children, Adolescents and Young Adults to Inform Policies to Promote Healthy Food Environments
    by Zhou, Mi
    Published 2021
    Subjects: “...Celebrity endorsement...”
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  15. 15
    Effect of Celebirity Endorsement on Consumers Purchase Intention in the Mediation Effect of Brand Image
    by Reem Alawadhi, Müge Örs
    Published 2021-06-01
    Subjects: “...Celebrity Endorsement...”
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  16. 16
    Celebrity endorsement är väl ingen sport : En studie om hur sportmodevarumärken använder celebriteter i varumärkesbyggande syfte
    by Hagberg, Erik, Radhammar, Niklas
    Published 2012
    Subjects: “...celebrity endorsement...”
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  17. 17
    Välj rätt känd profil : En studie inriktad på kapitalvarubranschen. Företagens användning av marknadsföringsmetoden Celebrity endorsement, tillsammans med kundernas uppfattning.
    by Wikström, Niclas, Sjöholm, Daniel
    Published 2014
    Subjects: “...Celebrity endorsement...”
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  18. 18
    “För mig är det varumärket och dess status som skapar värde” : En studie om vad en kändis bidrar med i marknadsföring för exklusiva varumärken riktad till män
    by Hamnström, Rebecca, Arosh, Roza
    Published 2020
    Subjects: “...Celebrity endorsement...”
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  19. 19
    Peran Brand Credibility Sebagai Mediasi Pengaruh Strategi Celebrity Endorsement Terhadap Brand Equity
    by Deandra Vidyanata
    Published 2019-08-01
    Subjects: “...celebrity endorsement strategy, brand credibility, brand equity...”
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  20. 20
    THE EFFECT OF CELEBRITY ENDORSEMENT VIA PERCEIVED VALUE TO PURCHASE INTENTION ON INSTAGRAM
    by Talitha F., Yuliati L.N., Kirbrandoko
    Published 2019-01-01
    Subjects: “...Celebrity endorsement...”
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    Article
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