Hospitality industry. Hotels, clubs, restaurants, etc. Food service 154 Food service 27 Travel and state. Tourism 22 Travel and the state. Tourism 20 Malaysia 17 Consumer satisfaction 15 Quality control 12 Research 12 Restaurants, cafeterias, tearooms, etc 10 Cooking 7 Customer services. Customer relations 7 Hotels. Bed and breakfast accommodations 7 Marketing 7 Higher Education 6 Nutrition. Foods and food supply 6 The house. Including arrangement, care, servants 6 Building operation and housekeeping 5 Heritage tourism. Cultural tourism 5 Methodology 5 Reservation systems 5 Citizen participation 4 Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling 4 Cooking, Malay 4 Statistical methods 4 Travel. Voyages and travels (General) 4 Branding (Marketing) 3 Personnel management. Employment management 3 Political economy 3 Politics & government 3 Quantitative research 3