Showing 1 - 20 results of 94 for search '"GfK Marketing Intelligence Review"', query time: 2.89s Refine Results
  1. 1
    Strategically Integrated Design – Helping Brands to Keep Their Promises
    by Krohn Michael
    Published 2015-11-01
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    Article
  2. 2
    Editorial: Connected Consumer
    by Stephen Andrew T.
    Published 2017-11-01
    “...GfK Marketing Intelligence Review...”
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    Article
  3. 3
    Ethical Textile Consumption: Only a Question of Selflessness?
    “...GfK Marketing Intelligence Review...”
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    Article
  4. 4
    Data, Data and Even More Data: Harvesting Insights From the Data Jungle
    by Skiera Bernd
    Published 2016-11-01
    “...GfK Marketing Intelligence Review...”
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    Article
  5. 5
    Marketing Spending and Brand Performance Volatility
    by Fischer Marc, Shin Hyun, Hanssens Dominique M.
    Published 2018-05-01
    “...GfK Marketing Intelligence Review...”
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  6. 6
    No Motion without Emotion: Getting Started with Hard Facts on a Soft Topic
    by Gröppel-Klein Andrea
    Published 2014-05-01
    “...GfK Marketing Intelligence Review...”
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  7. 7
    Don’t Get Eaten! Understanding and Handling Cannibalization Risk
    by Mason Charlotte, Jayaram Kaushik
    Published 2018-05-01
    “...GfK Marketing Intelligence Review...”
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  8. 8
    Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web
    by Deighton John, Kornfeld Leora
    Published 2014-11-01
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    Article
  9. 9
    How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It
    by Berthon Pierre, Treen Emily, Pitt Leyland
    Published 2018-05-01
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  10. 10
    Truly Accountable Marketing: The Right Metrics for the Right Results
    by Pauwels Koen
    Published 2015-05-01
    “...GfK Marketing Intelligence Review...”
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  11. 11
    Editorial
    by Landwehr Jan R., Herrmann Andreas
    Published 2015-11-01
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  12. 12
    Closing the Gap between Marketing and Finance: The Link to Driving Wise Marketing Investment
    by Reibstein David J.
    Published 2015-05-01
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    Article
  13. 13
    Platform Business: From Resources to Relationships
    by Van Alstyne Marshall, Parker Geoffrey
    Published 2017-05-01
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  14. 14
    Marketing and Data Science: Together the Future is Ours
    “...GfK Marketing Intelligence Review...”
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    Article
  15. 15
    The Path of Emergent Experience in the Consumer IoT: From Early Adoption to Radical Changes in Consumers’ Lives
    by Hoffman Donna L., Novak Thomas P.
    Published 2018-10-01
    “...GfK Marketing Intelligence Review...”
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  16. 16
    Mind-Set Metrics: Consumer Attitudes and the Bottom Line
    by Srinivasan Shuba
    Published 2015-05-01
    “...GfK Marketing Intelligence Review...”
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  17. 17
    Design for Affect: A Core Competency for the 21st Century
    by Chitturi Ravindra
    Published 2015-11-01
    “...GfK Marketing Intelligence Review...”
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    Article
  18. 18
    At-Risk Brand Relationships and Threats to the Bottom Line
    by Hupp Oliver, Robbins David, Fournier Susan
    Published 2018-05-01
    “...GfK Marketing Intelligence Review...”
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  19. 19
    IoT Stories: The Good, the Bad and the Freaky
    by Giesler Markus, Fischer Eileen
    Published 2018-10-01
    “...GfK Marketing Intelligence Review...”
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  20. 20
    Internet of Things – Will Humans be Replaced or Augmented?
    by Pavlou Paul A.
    Published 2018-10-01
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