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  1. 1
    Guerrilla marketing – structuring the manifestations and critical evaluation
    by Gerd Nufer
    Published 2013-07-01
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    Article
  2. 2
    Guerrilla marketing – structuring the manifestations and critical evaluation
    by Gerd Nufer
    Published 2013-07-01
    Get full text
    Article
  3. 3
    Guerrilla Marketing : Reaching the customer in an untraditional way
    by Sandberg, Per, Stierna, Henrik
    Published 2006
    Subjects: “...Guerrilla Marketing...”
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  4. 4
    Guerrilla marketing : and its effects on consumer behavior
    by Belić, Sandra, Jönsson, Emelie
    Published 2012
    Subjects: “...Guerrilla Marketing...”
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  5. 5
    Promoting Environmental Sustainability Through Guerrilla Marketing
    by Donny SUSILO
    Published 2020-07-01
    “... breakthrough is required. The concept of guerrilla marketing has been widely used and recognized as low cost...”
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    Article
  6. 6
    The influence of guerrilla marketing on consumers’ purchasing behavior
    “....  Zeinab Al Fattal Title: The influence of guerrilla marketing on purchasing behavior Tutor: Leanne...”
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  7. 7
    GUERRILLA MARKETING AS EFFECTIVE TOOL FOR PROMOTING GOODS ON THE MARKET
    by S. N. Kaznacheeva, V. A. Bondarenko
    Published 2017-09-01
    Subjects: “...guerrilla marketing...”
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    Article
  8. 8
    Guerrilla marketing applied to companies in the dental equipment sector
    “...The research aims to analyze guerrilla marketing applied to companies in the dental equipment...”
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    Article
  9. 9
    Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME
    by Ali Mokhtari Mughari
    Published 2011-03-01
    Subjects: “...Guerrilla Marketing...”
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    Article
  10. 10
    Guerrilla Marketing: Information War and the Demobilization of FARC Rebels
    by Fattal, Alexander Leor
    Published 2014
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  11. 11
    Guerrilla marketing: A technique of increasing competitiveness of small and medium enterprises
    by Anđelković Aleksandra
    Published 2017-01-01
    Subjects: “...guerrilla marketing...”
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    Article
  12. 12
    STREET ART I GUERRILLA MARKETING JAKO PRÓBY TWORZENIA PRZESTRZENI PUBLICZNEJ
    by Stella Grotowska
    Published 2012-01-01
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    Article
  13. 13
    Guerrilla marketing and serendipitous encounters with science: Exploring innovative communication strategies for public engagement
    by Paulo Jorge Fontes Domingues
    Published 2020
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  14. 14
    Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
    Subjects: “...Guerrilla marketing...”
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    Article
  15. 15
    A Research on the Determination of Consumer Perceptions Related to Guerrilla Marketing Methods: Sample of Izmir Province
    by Ebru Onurlubaş
    Published 2017-09-01
    “... in today's increasingly competitive environment. This study focuses on guerrilla marketing which...”
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    Article
  16. 16
    Guerrilla marketing trends for sustainable solutions: evidence from SEM-based multivariate and conditional process approaches
    Subjects: “...guerrilla marketing techniques...”
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    Article
  17. 17
    Contested images: the politics and poetics of appropriation
    by Glassco, Michael Alan
    Published 2012
    Subjects: “...guerrilla marketing...”
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  18. 18
    Ethical aspects of guerrilla and ambush marketing
    Subjects: “...guerrilla marketing...”
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  19. 19
    Think inside the Guerrilla box? : A quantitative study of how consumers perceive guerrilla marketing in contrast to traditional marketing
    Subjects: “...guerrilla marketing...”
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  20. 20
    NEW MARKETING TOOLS AND REPUTATIONAL RISKS : A STUDY ABOUT MANAGING THE REPUTATIONAL RISKS THAT GUERRILLA MARKETING BRINGS ALONG
    Subjects: “...Guerrilla Marketing...”
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