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  1. 1
    Hello Kitty: gendered consumption in Hong Kong
    Published 2014
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  2. 2
    The consumer behavior of crazy fans of Hello Kitty
    by LIN,SHU-YU, 林書羽
    Published 2015
    “...碩士 === 中華科技大學 === 經營管理研究所 === 103 === The influence of Hello Kitty was significant, even over...”
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  3. 3
    Foreign Bodies in Pediatrics: A Case to Say “Hello Kitty”
    by Marlene Rodrigues, Liliana Abreu
    Published 2017-09-01
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  4. 4
    Application the ZMET Methodology to Understand the Meaning to the Hello Kitty Fans
    by Chia-Ling Li, 李佳羚
    Published 2014
    “... meaning of Hello Kitty fans and how Kitty get involve into fans’ life and to find out the secret of how...”
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  5. 5
    The Research of Brand-Merchandise and Corporation Progress-Sanrio''s Hello Kitty as an exmaple-
    by Yi-jung Liang, 梁怡蓉
    Published 2007
    “... of「Hello Kitty」which proves the case. Sanrio works very hard on Hello Kitty, they create thousands...”
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  6. 6
    A study of the 7-11 promotion strategies：the case of Hello Kitty promotion
    by Li-Ying Lin, 林莉穎
    Published 2012
    “...-President convenience store ( 7-11), Hello Kitty. The method used in this study is qualitative research...”
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  7. 7
    The Study on the Style Preference and Image of Cartoon Character : A Case of Hello Kitty
    by WangLi-Chun, 王俐淳
    Published 2006
    “...碩士 === 崑山科技大學 === 視覺傳達設計研究所 === 94 === Hello Kitty has various kinds of designing styles...”
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  8. 8
    Effectiveness of Co-Branding for Aircraft Flying Billboard Promotion－The Case of EVA Hello Kitty Jet
    by Lung-Hsien Li, 李隆賢
    Published 2009
    “..., think, act and relate. In 2005, the Eva Air has promoted the Hello Kitty Jet together with the Sanrio co...”
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  9. 9
    Comparison between East and West Cartoon Characters in Branding Strategy The Examples of Mickey Mouse and Hello Kitty
    by MEI, SHU-YING, 梅淑英
    Published 2009
    “... and continuously build insurmountable position, Mickey Mouse from US and Hello Kitty from Japan are two excellent...”
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  10. 10
    A Study on Marketing Strategies via Utopian Perspective-The Promotion of 7-ELEVEN with Hello Kitty as an Example
    by Szu-Pei Liu, 劉思蓓
    Published 2006
    “... in business operations, especially Hello Kitty. 7-ELEVEN chose her as the theme for the integrated marketing...”
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  11. 11
    A Study on Marketing Strategies via Utopian Perspective -The Promotion of 7-ELEVEN with Hello Kitty as an Example
    by Szu-Pei Liu, 劉思蓓
    Published 2006
    “... in business operations, especially Hello Kitty. 7-ELEVEN chose her as the theme for the integrated marketing...”
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  12. 12
    Investigation of Inter-firm Co-marketing Strategies in Airline Industry：The Case of EVA Air and Hello Kitty Collaboration
    by Liu Kae, 劉鎧
    Published 2009
    “... precompetitive alliances, namely the Hello Kitty Aircraft program launched between EVA Air and Sanrio Japan...”
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  13. 13
    Airline Customers’ Responses to Experiential Marketing and Experiential Value－a Case Study on EVA Hello Kitty Jet
    by Szu-Chung Lin, 林司忠
    Published 2007
    “... to the target passengers who took the special print Hello Kitty theme aircraft of EVA Airways company...”
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  14. 14
    A Gestão da Experiência do Consumidor no Ponto de Venda O Caso da Hello Kitty em Portugal.
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  15. 15
    Får jag ta mina Hello Kitty-skor, eller? : En studie om barns kamratkulturer i tamburen på förskolan
    by Breicha, Helena
    Published 2016
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  16. 16
    The Influence of Novelty Merchandise and Service Information in Social Media Exposure on the Passengers Intentions to Take Airline Liveries – A Case Study on EVA Hello Kitty Jet
    by TING,WEN-HSIANG, 丁文翔
    Published 2016
    “... or personal promotion also use social media and expose information to public。EVA Hello Kitty Jet features its...”
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  17. 17
    Small gift, big smile: mitologia do presente nas práticas e gosto de consumo
    Subjects: “...Hello Kitty...”
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  18. 18
    肖像人格與產品代言力之研究~以凱蒂貓和葉小釵為例
    by 鄭雁文
    Published 2001
    “... for Portrait Yeh Shiao Chai and Hello Kitty. 1.The suggestions of Portrait Yeh Shiao Chai...”
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  19. 19
    The Effects of Cartoon Character on the Consumption Value
    “..., Winnie the Pooh, and Hello Kitty to SpongeBob SquarePants and both of them are all still very popular...”
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  20. 20
    The Symbolic Meaning of Color in Different Culture: Take Taiwan and American as an Example
    by Thomas C. Blair, 王強強
    Published 2007
    “... of grape, heavenliness and eternity. The pink color gives Taiwanese feeling of woman, Hello Kitty, love...”
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