MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS

by Astrid Puspaningrum
Published 2020-11-01

THE RELATIONSHIP BETWEEN ORGANIZATIONAL JUSTICE AND JOB INVOLVEMENT ON NURSE’S ORGANIZATIONAL CITIZENSHIP BEHAVIOR (EXAMINING THE MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT)

by Umiriyana Umiriyana, Luthfi Basith Eko Cahyono, Armanu Armanu, Astrid Puspaningrum
Published 2020-05-01

THE INFLUENCE OF BRAND IMAGE ON SATISFACTION TO IMPROVE CUSTOMER RETENTION TOWARDS BATIK KERIS IN MALANG CITY

by Astrid Puspaningrum
Published 2020-02-01

DETERMINAN BRAND LOYALTY

by Astrid Puspaningrum
Published 2018-06-01

THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK

by Rr. Fradiani Eka Yudiarti, Astrid Puspaningrum
Published 2018-09-01

FACTORS AFFECTING THE DEVELOPMENT OF SMALL AND MEDIUM INDUSTRY BUSINESS IN MALANG CITY

by Astrid Puspaningrum
Published 2019-06-01

THE EFFECT OF SELF-CONGRUITY AND CELEBRITY ENDORSEMENT ON BRAND LOYALTY WITH BRAND ATTITUDE AS A MEDIATION VARIABLES

by Kardina Yudha Parwati, Fatchur Rohman, Astrid Puspaningrum
Published 2021-02-01